Designing an Arabic-First Website That Tells the Story Behind the Platform
How ADVISETEQ created the public-facing website for Adesh — an Arabic-first, responsive landing experience that communicates the mission, features, and impact of the civic reporting platform.
- Arabic-Only
- AR
- Full Arabic Support
- RTL
- Load Time
- <2s
- Responsive
- 100%
The Challenge
The Adesh platform was live and gaining traction, but it lacked a public-facing website to explain its purpose, attract new users, and build trust with humanitarian organizations. The site needed to be fully Arabic, reflect the civic mission of the project, and serve as a gateway for onboarding new contributors — all while maintaining the same design language and technical quality as the platform itself.
Our Solution
Arabic Content Strategy
We developed a full content architecture in Arabic — culturally authentic messaging that speaks directly to the target audience. Every word, heading, and call to action was crafted natively in Arabic, not translated.
Responsive & RTL-Native Design
The website was built with CSS logical properties and a mobile-first approach, ensuring flawless RTL rendering throughout. Every component uses native right-to-left layout, typography, and spacing.
Performance-Optimized Static Site
Built on Next.js with static generation, the site achieves sub-2-second load times with optimized images, minimal JavaScript, and edge caching — critical for users in regions with limited bandwidth.
Mission-Driven UX
The design centers the human story: bold visuals, clear calls to action, and a narrative flow that guides visitors from understanding the problem to seeing the solution to taking action — whether by using the platform, sharing reports, or partnering with the initiative.
The Result
The Adesh website serves as the primary entry point for new users, press inquiries, and partner organizations. It has strengthened the initiative's credibility with humanitarian stakeholders and streamlined user onboarding with clear Arabic documentation of the platform's purpose and features.
“The website gave Adesh its public voice. ADVISETEQ captured the spirit of the project and built a digital experience that truly resonates with Arabic-speaking communities.”
Quick Facts
- Client
- Adesh – أديش
- Industry
- Civic Tech & Web Presence
- Year
- 2026
- Duration
- 1 Month
Services
- Custom Software Development
- Digital Marketing & SEO